About Infolio

We’re Victoria’s best collective of buyer’s advocates, advisors and property managers who love what we do. Opening in 2008 as a purpose-built property firm, our aim has always been to offer buyers the opportunity to make more informed and financially rewarding decisions, as well as offering insight and expertise in all property matters.

Infolio Stage Image

Our Promise

We’re here to help, plain and simple. Therefore, no jargon, no selling, no tricks. Our job is to take the burden out of purchasing and managing properties, to ensure that every decision is made with confidence and intelligence, and that at the end of the day our customers are delighted by their experience with us.

Unlike real estate agents, we don’t operate within a commission percentage structure. This offers you peace of mind that our property advocates Melbourne wide are working for your best interests and not for their own bank accounts. We also strive to have a long-term relationship with our clients, providing assistance over the life cycle of your property portfolio.

At Infolio, we are breaking conventions within the world of property, because we are not real estate agents – we are the property powerhouse on the right side of the buyer.

“We Get You In”

  1. We get you in front of more agents and sellers
  2. We get you into properties that others can’t
  3. We get you into houses that are off the market
  4. We get you in the front door when you’re on the other side of the world, through 360d video walk throughs
  5. We get you into the home of your dreams
  6. We get you into an investment property

What's Our Process

  • 1. Sign authority agreement

    Complete Authority Agreement, Purchasing Criteria & Power Of Attorney

  • 2. Welcome email

    Introduction to team

  • 3. Customise a plan

    Become familiar with brief and budget

  • 4. Target properties

    Electronic direct mail and agent relationships Test properties to further understand your brief

  • 5. Weekly communications

    Weekly call & weekly property summary

  • 6. Property tour

    (If required)

  • 7. Individual property inspection

    (If required)

  • 8. Meeting 7 weeks post sign up

    To realign expectations if required and identify issues in the property search

Select a Property
  • 9. Complete due dilligence

    Property report, Rental appraisal, Contract check & Building and pest inspection (If required)

  • 10. Start Negotiations


    Bid at auction

Purchase Property Miss Property
  • 11. Exchange contacts

    Connect financer and conveyancer Introduction to Property Management Team (If required)

  • 12. Arrange pre-settlement inspection

    Building surveyor (If required)

  • 13. Settlement

  • Repeat property search process


Our Values

We leave nothing to chance and we’re happy when our buyers are happy. We strive to maintain a personal relationship with every one of our clients and pride ourselves on the way we conduct our process in a methodical, but personal way.

Property is the most significant investment you’ll ever make, and with decades of collective experience, we truly understand that it can be an emotional process whether selling or buying.

We follow a rigorous bespoke process to ensure that your experience with us is never a gamble. From your first interaction with us to your last, you’re supported every step of the way.

What Are Our Values

  1. We Never Fall In Love

    We let property go, as we focus on the actual value rather than the emotional value. We focus on the house, so you can fall in love with the home.
  2. Seriously Methodical

    We don’t believe in luck. Our knowledge is power and we use it to buy the best on the market. Our processes provide certainty and allow us to always get it right.
  3. No Selling

    We look out for the buyer first and only. We advise, we don’t sell. And we provide complete transparency of our practices and process throughout the entire journey.

Meet the team

Lauren Staley

Managing Director

Lauren is a star in the real estate industry in more ways than one. Viewers of Sky Business News might recognise her as a regular on-air guest, while those in the industry will know her as an award-winning estate agent and nominee for Telstra Business Woman of the Year. Lauren is an establishing partner of Infolio and has taken it from a small start-up to one of Melbourne’s fastest-growing and respected property advisory firms. Her management prowess and an innate understanding of the property life cycle make her one of the most trusted and switched-on professionals in the business.
Nicole Hiddlestone

Head of Property Management

Nicole is a Licensed Estate Agent with 15 years of experience heading up property management departments. Nicole has skills that include, highly specialised project management, mass marketing and project leasing, she has skills in Human Resources, team building and collaborating.
Jobe Watson

Buyers Advocate

Nobody better understands the challenges of the property market than Jobe Watson. A little while back, he entrusted us to find him a property after a fruitless 12-month search. So impressed was he by our purchasing prowess and professionalism – he jumped ship as an investment advisor and joined the team at Infolio. Jobe is a champion organiser and communicator with a natural talent for understanding the delicate art of negotiation.
Will Crowder

Buyers Advocate

Born into a family of real estate agents partnered with over eight years of sales experience, Will is driven to source the best of the best, he has a strong desire for success in the industry and exceptional communication skills, Will consistently provides a personable and considered approach to Infolio clients. Will is a valued member of the buyer's advocacy team with a strong focus on inner Melbourne and the Mornington Peninsula.
Tristan Utting

Buyers Advocate

Tristan comes to Infolio with previous experience as a Sales Agent. Combined with over ten years of experience in the finance industry, Tristan has a key competitive advantage. Tristan is an experienced advocate and a specialised buyers agent with a strong focus on investors and owner occupiers in Melbourne's North, West and Geelong.
Lily Mithen

Buyers Advocate / Agent Liaison

Lily exudes a passion and enthusiasm for property unmatched by many others. Her attention to detail, excellent communication skills and proactive approach ensure she provides a high-quality service to her clients and makes her an experienced and valued member of the advocacy team. Lily offers a wealth of knowledge and a strong focus on Bayside and Geelong regions.
Steph Bell

Buyers Advocate | Mornington Peninsula Specialist

Being a Sorrento local for most of her life, Steph has keen and in-depth knowledge of the Mornington Peninsula and all it has to offer. She is now proudly placing our wonderful clients in homes throughout Melbourne and down the coast, from holiday homes to permanent residences. Partnered with extensive experience in marketing and sales, Steph provides a comprehensive service to Infolio clients.
Kathy Hodge

Buyers Advocate

As Infolio's resident Central Victoria specialist, Kathy boasts over a decade of property experience and lives in the region. To make a well-informed decision, you need to see it all, and Kathy serves to uncover the whole market for Infolio clients. Her in-depth local knowledge, in combination with her strong connections with selling agents, gives you a key advantage over independent buyers.
Chris Gray

Buyers Advocate – Sydney

Chris started investing in property at 22, semi-retired from Deloitte at the age of 31 and now owns over $15m in his personal portfolio. He has been the host of Your Property Empire on Sky News Business Channel for over 10 years and was previously the Financial Judge on Channel 10’s The Renovators.
Ellen Williams

Project Consultant

Ellen brings to Infolio a passion for property and design. With a long family history in the Real Estate Sector and a background in building and renovating her own homes, she is the Infolio Team Member to make sure your property projects are covered. Training in Interior Styling, a keen eye for detail and outstanding Customer Service makes Ellen a perfect fit to work with both Infolio’s Advocacy and Property Management Teams.
Kelly Brown

Business Support Manager

Kelly is responsible for organising and coordinating the office operations and procedures to achieve organisational effectiveness and efficiency. Kelly has spent her career in real estate and property office management, she brings with her impressive organisational skills and proficient process management capabilities. Kelly has an in-depth understanding of how to support this fast-moving successful team so that they can continue to deliver exceptional client experiences.
Krista De Luca

Account Management

Krista has close to 16 years of experience in finance, strategy, operations, and HR. Krista started her career at KPMG Audit and Advisory, venturing into corporate accounting in ASX listed Property and FTSE listed UK Property Corporates. Krista has vast experience across financial strategy, structure, process improvement, business scaling and advisory.
Georgie Jennings

Executive Assistant to Lauren Staley

With a wealth of experience in client service roles, Georgie is a resourceful problem solver with a keen eye for detail and a creative mindset. Georgie has had several years’ experience working as an executive assistant as well as over six years in events and talent management. During these previous roles, Georgie utilised her exceptional relationship management skills to manage multiple clients. Georgie is a confident and enthusiastic member of the Infolio team.
Teneal Port

Senior Property Manager

Teneal comes to Infolio with 6 years experience in the industry as a property manager. Teneal is a proactive communicator and provides outstanding customer service. This skill set makes Teneal the perfect asset to Infolio’s property management team.
Lee Broughton

Senior Leasing and Asset Advisor

Lee holds a full real estate license and has years of professional experience in residential leasing and sales in the property industry. Lee possesses a wealth of market knowledge, providing guidance and reliability to Infolio clients. With his warm and friendly nature, Lee brings a fresh and extremely thorough approach to his role in the real estate industry.
Katherine Williams

Property Manager

Kat comes to Infolio with proficient retail, design and customer service experience. Her friendly demeanour and passion for property and design, makes her the perfectly suited for our team as Infolio’s Property Management Team.
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