The 7 features renters are looking for in Build-to-Rent

In a competitive Build-to-Rent (BTR) market we often get asked how a development can stand out best to prospective renters. And while many are doing a great job offering incredible luxury amenity, asset owners with more humble communal spaces aren’t lagging behind.

When it comes to appealing to renters, there is so much more beyond amenity that matters.

1. Well-designed one-bedroom apartments

One-bedroom apartments remain one of the most in-demand options in BTR developments. Many renters – whether young professionals or single-person households – are looking for smartly designed spaces that maximise functionality. It’s not just about square footage; it’s about layouts that make sense, efficient storage solutions, and quality finishes that are durable rather than extravagant. With a dearth of one-bedroom rental stock in the private market, BTR owners can lease up faster with more of this product type.

2. Amenities that are ready on move-in day

There’s nothing more frustrating for renters than moving into a new development only to find that the advertised amenities are still under construction. Cafés, coworking spaces, fitness centres, and communal areas should be available the day the first residents arrive. Having a neighborhood feel from the start helps create a sense of community and enhances the rental experience. After all, one of BTR’s great promises is amenity and lifestyle – you need to ensure you supply it.

3. Flexible lease terms

The days of being locked into a lease with little give are over. Renters want flexibility. This can be achieved via long-term leases along with the ability to upsize or downsize within the building or move to an affiliated property in another suburb. Flexible leases make renting work for people, removing some of the pain of the private rental market.

4. Great service that feels personal

One of the biggest advantages BTR developments have over traditional rentals is the ability to provide seamless service. Responsive property management, 24/7 maintenance, and an easy-to-use resident app for requests and payments make renting stress-free. Renters want to feel valued and heard, and great service makes a big difference.

5. Renting made easy

The traditional rental experience- paperwork-heavy, slow, and sometimes frustrating – needs to evolve. BTR developments that simplify the leasing process with digital applications, all-inclusive bills, and straightforward communication appeal to modern renters. A hassle-free renting experience is just as attractive as any high-end feature.

6. Amenities that enhance everyday life

Not everyone needs a private cinema or a luxury spa. What renters really want are amenities that make their daily lives easier and more enjoyable. Secure parcel lockers for online shopping deliveries, coworking spaces, bike storage, and pet-friendly facilities often rank higher in importance than extravagant features.

7. Spaces that build a sense of community

One of the biggest shifts in modern renting is the desire for connection. Loneliness is a growing issue, and renters are looking for environments where they can meet people and feel part of a community. Thoughtfully designed communal spaces, events, and simple features like shared gardens or bookable dining rooms encourage interaction without forcing it.

The demand for well-managed, community-focused, and convenient rental homes is strong. Not every renter wants high-end luxury, but they do want a home that is thoughtfully designed, well-maintained, and part of a vibrant community.

BTR developments that focus on what renters actually need will be the ones that thrive in this evolving market.