Standing out in the mind of your future BTR renter

In the build-to-rent (BTR) sector, standing out is not about offering premium finishes or spacious layouts. Today’s renters are searching for more than a place to live—they’re seeking a lifestyle. For them, leasing isn’t just about square metres; it’s about the experience, the community, the amenities that make their day-to-day lives easier and more enjoyable, and the service that underpins all of this.

Modern renters value convenience and connection. They expect a seamless living experience, from the moment they step through the door to the ongoing services they receive. For BTR landlords and operators, that means thinking beyond the traditional offerings and truly understanding what tenants want:

Service as a Selling Point

Great service is no longer a luxury — it’s a necessity. Renters expect the same level of responsiveness and attention that they would get from a high-end hotel. Timely maintenance, flexible lease options, and a personable on-site team can all make or break a tenant’s decision to rent — or renew.

Great service starts at inspection. At Infolio we make inspections easy, enjoyable and personal to increase our conversion rate. Our people are on site, in a display suite or apartment Monday to Friday – and Saturday if that’s needed.

Tours take as long as they take, because we’re selling the lifestyle, not just the apartment. And when it comes time to move in, we provide a convenient place to pick up keys, printed maps to help residents find their car space and bin, as well as a warm welcome.

Creating a Lifestyle, Not Just a Lease

Renters today are drawn to spaces that enhance their lives. Included in their rent, they want access to amenities like co-working spaces, fitness centres, rooftop lounges, and thoughtfully curated events that foster community.

But it’s not just about having these amenities – it’s about how they’re integrated into a lifestyle that adds value. The more renters feel that their unique needs are understood and met, the more likely they are to choose – and stay in – your building.

By focusing on lifestyle, community, and exceptional service, your BTR project can stand out in a crowded market. Tenants are no longer just renting a unit—they’re choosing a home and a way of life.