Vendor Advocacy

A vendor advocate acts solely on your behalf throughout the sale of your property. Unlike a selling agent who represents the transaction, a vendor advocate’s only objective is your outcome. At Infolio, that means providing an independent assessment of your property’s value, identifying and appointing the right selling agent, managing the campaign on your behalf, and ensuring every decision made along the way is in your interest, not the agent’s.

There are no fees payable directly to Infolio from our vendor advocacy clients. We share the standard sales commission with the appointed selling agent, meaning you receive an independent layer of advice and oversight at no additional cost.

A selling agent manages the sale itself — the marketing, open for inspections, buyer enquiries, and auction or negotiation process. A vendor advocate sits above that relationship, acting solely in your best interests. We select the right agent for your property, negotiate their commission and campaign strategy on your behalf, and provide an independent check on every decision throughout the campaign. The selling agent works the sale. We make sure it’s structured correctly from the start.

A buyer’s advocate works on behalf of someone purchasing property, helping them find, assess, and negotiate the right buy. A vendor advocate works on behalf of someone selling, ensuring the campaign, pricing strategy, and agent appointment are all optimised for the strongest possible result. At Infolio, we offer both services, which gives us a rare perspective on both sides of a transaction.

We interview two to three agents best suited to your property and location, not just the biggest name or the one quoting the highest price. We assess their recent results in your area, their understanding of your property’s specific appeal, and their approach to campaign management and negotiation. You make the final choice from our recommended shortlist, and we negotiate their commission and strategy on your behalf.

It depends on your property, your timeline and current market conditions. Auction suits properties with broad appeal and strong demand, where competitive bidding can drive a premium result. A private sale may be more appropriate when the buyer pool is narrower or when conditions favour a negotiated approach. We’ll give you an honest recommendation based on your specific situation, not a formula.

We conduct an independent assessment of your property’s market value before any agent is appointed. This means you go into the campaign with a clear, realistic view of what your property is worth — and a benchmark against which to measure the agent’s guidance. Vendors who go to market without this often find themselves managed by the agent’s expectations rather than their own.

We’re with you throughout. On auction day we provide real-time strategic advice, and in a private sale campaign we review all offers and guide you on when and how to negotiate. Having an independent advisor present at the critical moment is often where vendor advocacy has the most direct impact on the final result.

Yes, and many clients do. Managing both sides of a move through the same team means the timing, strategy, and advice are coordinated, which can make a significant practical and financial difference, particularly in a market where buying and selling sequentially carries risk.